Sustainable icon


 "Being green is more than just buying 'eco'. It is an unshakable commitment to a sustainable growth". 

 Sustainability is the balance between the people, the planet and the environment. Its a commitments to our planet to leave behind a minimal carbon footprint when running a garment business. 

We ensure to:

  • Recycle our scraps
  • Use natural fiber material

We undertake processes that consider the ethical and environmental impact on the planet and other human beings from creating and manufacturing a product. It aims to produce garments using fabrics that are sourced sustainably, within an ethical process and that lasts longer thanks to a higher quality. 

From the cotton we source, to the dyes we use and to the packaging of our products, we take in every detail and try to minimize it's impact on the environment. 

Here are a few effects that conventional cotton and synthetic dyes pose to the environment and the people who deal with them. 


While cotton covers just 2.5% of the planet's total agricultural area, it uses 7% of all the pesticides and 16% of all insecticides with entire chemical companies neuro-toxic formulas just to support cotton. Conventional cotton rely on these chemicals for production. These strong chemicals are subsequently released into the environment and pollute and distort ecosystems. These chemicals are also said to have harmful effects on a farmer's health. These chemicals have tremendous impact on the earth's air, water, soil and the health of people in cotton growing areas. They are among the most toxic chemicals as classified by the Environmental Protection Agency. Both synthetic pesticides and fertilizers can sink into the soil and down into ground water aquifers, as well as runoff into streams, rivers and into the ocean. This runoff can cause water pollution and  damage wildlife and more.

80% of organic cotton is rain-fed. Organic Cotton increases the soil quality through crop rotation and lowers CO2 emissions. This results in improved drought and flood resistance. It replenishes and maintains soil fertility, reduce the use of toxic and persistent pesticides and fertilizers and build biologically diverse agriculture. Organic farming practices leads to less fuel and energy use, which leads to fewer greenhouse gas emissions and smaller carbon footprint.

Dyes :

Due to toxicity of the dyes and chemicals used in textiles and inappropriate discharge of such waste has led to skin diseases and respiratory problems among many workers. Some harmful dyes lead to algae overpopulating water courses, preventing adequate levels of sunlight entering the water. This means flora cannot grow, oxygen levels in the water are reduced and the flora and fauna that are already there suffocate. Salt pollutes fresh water courses, kills fish and makes soil too alkaline to support crops. There are a number of fresh water lakes that have turned permanently saline by mixing with dyeing waste water. Dyes, especially dark ones, do not allow sunlight to penetrate into water. Thus bacteria are inhibited from the task of breaking down waste components of the effluent water. Heavy metals and chlorine present in effluent may be toxic to aquatic organisms. Almost all dyes that take a long time to break down can be considered ecologically unsound or environmentally hazardous. 

Fiber-reactive dyes are dyes that bond to the fiber due to a chemical reaction with fabrics like cotton, rayon and soy. Coloring using these dyes do not require mordants. They use less salt, heavy metals, amine and water than normal dyeing agents. Hence they easily get decomposed without leaving any landfill in the environment.

We at Yellow Rabbit ensure the impact of the garment on the environment, by slowing down the fashion seasons which increases the longevity of our clothing.